Well, did the viewers agree with Kelvin O’ Leary? No! What Michael got in response were eight investors. Instead of funding from the Sharks, Michael got a rebuttal by Kelvin O’ Leary. Michael Elliot of Hammer and Nails appeared on Season Six of Shark Tank on 26 September 2014. He hoped to raise $200,000 for a-20% equity of the Hammer and Nails brand. Michael Elliot’s Hammer and Nails Goes on Shark TankĮlliot came up with the idea of auditioning for the Shark Tank, the reality show where entrepreneurs seek to find funding for their various businesses. Therefore, Michael set out to raise capital for the next phase of the project. Then came the Hammer & Nail franchise idea. His success further propelled him to hit a new record high of $2 million by 2016. Within the first seven months, Michael Elliot’s Hammer & Nails hit a record of $150,000. A regular manicure cost $23, while milk and honey soak experience cost $120. Hammer and Nail offered premium services in a bid to break even and hit the profit margin. The cost of the shop stood at $250,000 in 2013. It had flat-screen TVs with oversized leather chairs, dim lights, and whiskey. His shop had an ambiance that screamed masculinity. Michael launched his first location in Los Angeles, on iconic Melrose Avenue. If what you seek is nail and hair trimming in comfort, style, and proper hygiene, then that’s what Hammer and Nails represent. The Brown Sugar and Just Wright writer established the nail and hair shop for men who are big on their appearances. Michael Elliot was a Hollywood screenwriter who, due to the need to solve a problem, took to entrepreneurship. As part of the treatment, the staff wraps customer hands in hot towels containing essential oils, before pampering the nails. The pinnacle of experience customers receive is not just limited to relaxation but has excellent health benefits. Professional technicians at Hammer and Nails examine the feet and hands to give grooming and health-based advice. You also get a complimentary drink to go with your service. At the San Francisco, CA center, for instance, you get a private TV screen (big), a remote, and a Bose headset. Hammer and Nails provide a full option of services for the men in comfort and stylish salons. The centers also offer haircuts and shaving services in a cozy environment custom-made for men. It gives you the wow experience as you indulge in hand and foot treatment. Today, Hammer and Nails represent more than just a manicure and pedicure salon. So, Elliot began the journey to Hammer and Nail. Michael had to walk out the door, disappointed without having his needs met. He met with inquisitive stares and uncomfortable environment. What he got was bland looking nail salon with the wrong ambiance. Michael wanted something more than just the norm but walked into a local nail shop. Not that profit making is a bad idea, but Hammer and Nails came into existence because of the gap in manicure and pedicure service delivery.īack in 2013, Michael Elliot needed a place where he could get his nails tended. When Harmer and Nails started, it was not because of the need to be an entrepreneur or make a profit. The founder of Hammer and Nails saw that and thought, hey, how about we create this space exclusively for men? It is not uncommon to see men nowadays at nail salons getting their grooming on. If you think mani and pedis are for women only, then you might be stuck in the past. Hammer and Nails– Founder Michael Elliot weathered the storm after the disappointment at Shark Tank and now sits on a multi-billion dollar franchise.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |