![]() Think of installing a new service the same way you think about buying a new console: You go through the trouble because there is a game you want to play that you can’t get anywhere else. And first-party exclusives aren’t good things for these digital storefronts to have, they’re absolutely essential at the front end if a developer or publisher wants to compete with Steam. It’s launching a store that’s likely to already be on your PC. Everyone has to fight what Steam is today, not what Steam was when it launched.Įpic games right now /9NUcRbYy6l- Thanos December 7, 2018įortnite’s own massive success means that a critical mass of players already has the Epic Games launcher on their PC or Mac. It’s an advantage that has seemed impossible to overcome for at least a decade. ![]() Valve was smart and hungry.Īnd that head start is the real power of Steam in 2018: The large amount of time it’s had to build up users and offer a huge back catalog of games. It took time for Valve to grow Steam into what it has become, but the service was in the right place at the right time. It was a well-timed land grab during an era when few other companies thought it would be necessary to sell their own games online, much less anyone else’s. Soon Valve had a program on the computer of a large percentage of serious players, and was positioned perfectly to grab the majority of digital purchases. People were annoyed at the time, but the mandatory Steam installation was a wise move. You couldn’t authenticate your retail copy without a Steam account, which was a relatively new idea for 2004. PC gamers didn’t initially install Steam to buy games, they installed Steam to play Half-Life 2. The Epic Games Store has a fighting chance because of Fortnite ![]() Your gaming PC used to be a relatively peaceful place, with Valve sitting comfortably on top. That move is going to shake things up in ways that could reach even the PlayStation and Xbox marketplaces. The Epic Games Store is officially here, and it’s bringing a console war-like mentality to your PC. Steam is in a position of power due to Valve’s exclusives, and Epic Games is now trying to fight for PC gaming market share the same way. ![]()
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